Complete transformation guide
Discover how to convert your Shopify store into a multi-vendor marketplace. Compare GetCarro, ShipTurtle, and Retael to find the perfect solution for your marketplace transformation.
The marketplace opportunity represents a fundamental shift from traditional single-vendor e-commerce to a platform-based business model that generates revenue from multiple streams while scaling without inventory limitations.
Several solutions have emerged to help store owners transform their single-vendor shops into multi-vendor marketplaces. Let's examine the leading options.
GetCarro is a Shopify marketplace platform designed for US-based retailers looking to create brand partnerships and multi-vendor functionality. The platform provides vendor management tools, commission systems, and integration capabilities within the Shopify ecosystem.
ShipTurtle is a multi-vendor marketplace platform that supports various e-commerce platforms including Shopify, WooCommerce, and Magento. The platform offers marketplace functionality with features for vendor onboarding, order management, and payment processing.
| Feature | Retael | Carro | ShipTurtle |
|---|---|---|---|
| Pricing | Lower base fee, Diminishing revenue share tiers | More expensive base fee and fixed higher rev share | Lower base fee + per feature charges and capped products + vendors |
| Supplier integrations | Multiple platforms supported | Restricted to Shopify only | Multiple platforms supported |
| Offline brands support | ✓ Supported | ✗ Not supported | ✓ Supported |
| Attribute mapping | ✓ Storefront product filtering supported | ✗ Not supported | ✗ Not supported |
| Image background removal | ✓ Unified look & feel | ✗ Not supported | ✗ Not supported |
| Service region | Worldwide | US only | Worldwide |
| Data protection | EU protected | US jurisdiction | India jurisdiction |
| Marketplace types | Product, Rental, Service, C2C, Digital, Hyperlocal & Auction | Product only | Product, Rental, Service, C2C, Digital, Hyperlocal & Auction |
| Setup time | 24-48 hours | Similar | Similar |
| Technical requirements | None | None | None |
| Vendor onboarding | Streamlined | Streamlined | Streamlined |
| Vendor dashboard | ✓ Available | ✓ Available | ✓ Available |
| Commission management | Category & merchant level + automatic invoices | Unknown | Category & merchant level + automatic invoices |
| Transaction fees | Can be pushed to vendor | Unknown | Unknown |
| Customer support | Business hours (region based) | Business hours (region based) | Business hours (region based) |
| Payouts | Automated | Automated | Automated |
Prepare your existing Shopify store for marketplace functionality by analyzing current performance and defining your marketplace strategy. This phase involves planning vendor categories, commission structures, and marketplace positioning without disrupting current operations.
Install and configure your chosen marketplace extension on your existing Shopify store. Set up vendor management systems, commission tracking, and payment processing while maintaining your current store design and branding.
Begin recruiting vendors to join your marketplace while maintaining your existing product offerings. Launch with a curated group of vendors and gradually expand your marketplace presence as you optimize operations.
The key advantage of Shopify marketplace extensions is maintaining your existing store while adding marketplace functionality. Your current customers continue shopping as normal while you gradually introduce vendor products and expand your offerings.
Converting your Shopify store into a marketplace opens significant opportunities for revenue growth and business expansion. After comparing the available solutions, clear differences emerge in capabilities, restrictions, and value proposition.
While GetCarro is limited to Shopify-only integrations and US markets, and ShipTurtle offers basic functionality with per-feature charges, Retael delivers comprehensive marketplace capabilities without geographic or platform restrictions. With support for multiple marketplace types, advanced features like attribute mapping and image background removal, and competitive pricing with diminishing revenue share tiers, Retael provides superior value.
For businesses seeking advanced marketplace functionality, global reach, and EU data protection at competitive pricing, Retael offers the most comprehensive and unrestricted solution for long-term marketplace success.
Get started with our platform and build the marketplace of your dreams.
